OUR VISION

At KeenCorp we know that company culture will be vital in the success or failure of every business because increasingly people will be the crucial difference.

We believe that no business can underestimate the power of understanding its employees and so one day every organization will have KeenCorp’s unique, proprietary Critical Intelligence for Business as part of their essential boardroom KPI’s.

WE ARE KEENCORP

Back in 2011 the KeenCorp founders started the company with a background in psycholinguistics, artificial intelligence, organizational management and corporate finance. Today, from its base in the Netherlands the company operates globally, with a growing client base across 5 continents.

Hans Hemels

Hans Hemels
CEO

Hans Hemels has 25+ years of experience, 12 years of which in executive leadership and board-level positions, most recently at Korn Ferry Hay Group and the Dutch National Railways (NS). Hans leads KeenCorp in its scale-up phase, strategy & execution, team and Value Added Reseller dynamics and business development.

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Viktor Mirovic

Viktor Mirovic
Co-founder | Finance

With 20 years of experience in “hands-on” venture capital and corporate finance Viktor Mirovic leads KeenCorp with his experience in structuring, strategy design and business development as the company’s CFO. Previously Viktor was CFO of AND Publishers, a listed software company on EURONEXT, which he restructured back into profitability.

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Bruno Jakic

Bruno Jakic
Co-Founder | Artificial Intelligence

Bruno Jakic has been interested in programming and computers from an age of 12. Bruno earned his bachelor’s in Artificial Intelligence in 2009. He founded AI-Applied together with Mark Mooij in 2005. He is the former CTO of 8 consecutive year award-winning ecommerce player iBOOD.com, which was recently sold to Media-Saturn.

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Mark Mooij

Mark Mooij
Co-Founder | Artificial Intelligence

Mark Mooij earned his bachelor’s degree in Artificial Intelligence in 2009. At KeenCorp Mark specializes in sentiment analysis and is actively involved in business development as KeenCorp’s product owner. Mark has worked with Bruno for over 10 years, the last 5 years at AI-Applied, which they founded.

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Jurgen Steeman

Jurgen Steeman
Co-Founder | Psycholinguistic Analysis

Jurgen Steeman is an engineer, but has grown a leadership consultancy for Fortune 500 companies following his post-doctorate degree in change management. During his career he has trained over 5,000 leaders and staff. Jurgen has developed an assessment method to self-awareness and sustainable behavioral change. He is author of the book ‘Golden Box Method’.

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Femke Marsman

Femke Marsman
Co-Founder | Intervention Design

Femke Marsman has a consulting background, like Jurgen and heads up consulting and business development at KeenCorp. Femke trained as a psychologist and has been running a successful private coaching and consulting practice for 18 years. She is a fan of employee engagement training and advises multiple companies in this domain.

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Jean-Pierre van Lin

Jean-Pierre van Lin
Marketing | Business Development

Jean-Pierre van Lin leads KeenCorp’s marketing development and communication. With years of experience with corporate giants (Heineken, SABMiller, Diageo, Tesco) and several start-up businesses (e.g. Circle Health by ex-Goldman Sachs execs), he has launched brands and businesses in over 25 countries.

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Let's Discuss?

"Blind spots are dangerous to your business, you often realise they’re there when it’s too late. Make sure you become aware of the blind-spots before it's too late. Let's discuss.”
Hans Hemels, CEO
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